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UTM Link Builder

Build campaign URLs with UTM source, medium, campaign, term and content parameters.

Campaign details

Campaign URL

Related tools

Keep the workflow moving

What this tool does

UTM parameters help analytics tools group traffic from campaigns, emails, ads and social posts. This builder keeps the URL consistent.

How to use it well

Start with a small sample, check the output, then paste the full text when the result looks right. For important production data, review the output before saving or sharing it.

Common uses

  • Build campaign links
  • Tag newsletter URLs
  • Track social or ad traffic
Guide

UTM Link Tracking: Keep Campaign Reports Clean

Use consistent UTM source, medium and campaign values so analytics reports stay readable.

Read guide

Questions

Which UTM fields are required?

Source, medium and campaign are the most important fields. Term and content are optional.

Should names be consistent?

Yes. Consistent lowercase names make analytics reports much easier to read.