UTM Link Tracking: Keep Campaign Reports Clean
Use consistent UTM source, medium and campaign values so analytics reports stay readable.
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Use consistent naming
UTM tags are most useful when names stay consistent. Newsletter, newsletter_email and EmailNewsletter can split one campaign into several messy report rows.
A practical habit is to use lowercase values and underscores for spaces.
Source, medium and campaign matter most
Source tells where traffic came from, such as newsletter or facebook. Medium describes the channel, such as email, social or cpc.
Campaign groups the effort under one readable name. Term and content are optional fields for keywords, placements or A/B variants.